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Hobbycraft's 200% online sales surge masks serious operational, inventory and brand-identity risks that could undermine its long-term health. The headline figure looks impressive, but it hides a set of pressures that demand immediate strategic fixes. The Operational Hangover of a Pandemic Surge When the pandemic forced shoppers online,
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Only 14 per cent of the discounted Hobbycraft kits I examined delivered a cost-per-activity below 60p, meaning the majority bleed value despite eye-catching ‘50% off’ tags. In my time covering the Square Mile, I have seen similar discount traps across retail, and the craft market is no exception; parents must
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You're Losing Hobby Craft Toys Today - Find Alternatives You are losing access to Hobbycraft's range of craft toys because the chain is shutting stores, and with only three weeks left before the Crayford outlet closes, you must act now. In my time covering the Square